Following a multi-agency pitch, Virgin Mobile UAE has appointed Havas Middle East as its creative and public relations partner. Havas Creative will lead the brand’s strategy and creative direction, while Red Havas will leverage its communications expertise to deliver a 360-degree approach to Virgin Mobile’s storytelling and to expand its mission to “make mobile better”.

Virgin Mobile UAE has been in the country since 2017, adding to Virgin Group’s diverse portfolio which includes Virgin Megastore and Virgin Radio Dubai. The group’s global reputation of providing unique and exceptional customer experiences is also one of the key pillars in Havas Middle East’s approach to pushing creative boundaries.

“Working with a brand that focuses on creating unique customer experiences, challenging the status quo and championing people and the planet, is an inspiration and source of pride to our whole team. And while Virgin Mobile delivers on its promise of making mobile better, we’ll carry on with our mission to use our creativity and integration as a driving force, creating meaningful brands through creativity.”— Fabio Silveira, General Manager, Havas Creative Middle East

“With a rapidly evolving PR landscape in the region, we are excited to bring our creativity to Virgin Mobile UAE’s communications. Its mission to create the best mobile experience lends itself for excellent content and we’re excited to reinforce the brand’s visibility and impact in the UAE.”— Dana Tahir, General Manager, Red Havas Middle East