Dubai, UAE, 11 April 2023 – While most families will come together this Ramadan to enjoy a blessed holy season, one man will miss out on this religious tradition.  

For the first time, the UAE has an astronaut onboard the International Space Station during the holy month. Realising the complexities of life in space, Emirates NBD takes us on a beautiful heartfelt journey 420 km above the earth to bring us a whole new perspective on Ramadan.  


Told through the eyes of a little space-obsessed girl, Emirates NBD’s Ramadan campaign, created by leading advertising agency Leo Burnett Dubai, touches upon interesting facts that may alter certain Ramadan traditions – like breaking your fast in space may be complicated when you witness 16 sunrises and 16 sunsets in a single day.  

While the campaign brings a whole new take on Ramadan, never before has the whole nation been called upon to send its greetings for the holy month to space.