I have always loved a big idea.

The moment when someone shares a thought that makes people intrigued. A different way of looking at something. A spark that suddenly opens up a new possibility.

Throughout my career, that creative moment and the determination to turn an idea into something real has been what excites me most about my work.

My career has taken me from journalism into marketing, communications and brand across five  countries: Australia, the UK, Fiji, Vietnam and now Saudi Arabia. Each place has shaped how I think about creativity and leadership, but one lesson has remained constant. Good ideas can come from anywhere. Sometimes from the most experienced  in the room. Sometimes from the person who is still finding the confidence to speak up.

In my experience, I have realised that the ideas I am proudest haven’t been mine alone.

Some of the most interesting projects I have worked on and led started with someone  saying, “I have an idea.” A new perspective. A different angle. A thought that had not quite been fully formed yet.

Often it was a half-formed thought scribbled on a whiteboard or shared tentatively in a meeting. Those are the moments I love most, when a room leans in and an idea suddenly begins to take shape.

I have often been the person with the big idea, determined to see it through to execution. But when I look back at the work that really stands out, it is usually the moments where I backed someone else’s thinking or built on a spark from the team and watched it grow into something bigger than any one of us imagined.

Because ideas on their own are not enough.

They need momentum. They need collaboration. Most importantly, they need people willing to believe in them and push them forward.

That is where Give to Gain resonates with me.

Sometimes giving means having the courage to share an idea, even if you are not yet the most senior voice in the room. Sometimes it means backing someone else’s thinking and helping it move forward. And sometimes it simply means creating an environment where people feel confident enough to contribute their perspective.

For women in particular, that encouragement can make a real difference. Many of us remember the person who offered advice, opened a door, or backed an idea when we were still finding our voice.

Those moments stay with you. They shape confidence and remind you that your perspective has value.

The best teams I have worked with share a simple belief. Good ideas can come from anywhere. When people know their thinking will be heard and taken seriously, they tend to think bigger, take creative risks and push the work further.

That is when ideas become stronger than anything one person could have developed alone.

If I could offer one piece of advice, it would be this. Share your ideas and help others build theirs.

Do not wait until you feel perfectly ready. Speak up. Stay curious. And when you see potential in someone else’s thinking, back it.

Because while ideas spark momentum, it is people building on each other’s thinking who turn them into something meaningful.