About Lena Halbourian, Senior Regional Head of Marketing, SEEMEA, Commvault

Lena Halbourian is an accomplished Business leader, Entrepreneur, and fiercely passionate Marketer with 16+ years of Marketing, Entrepreneurship, Project & events management in SaaS, Future of Work and Digital transformation. Throughout her career Lena worked with several leading multinational IT companies as Senior Marketing Director in Emerging Markets, mainly Switzerland, Austria, South Easter Europe Middle East and Africa.

Lena is a leader in market research, lead generation activities, brand awareness, social media campaigns, content creation, digital campaigns, virtual workshops, adoption campaigns, executive briefings, telemarketing campaigns and Account Based Marketing.

Active contributor to a culture of diversity & inclusion, ambition, innovation, trust and integrity.  Passionate learner and a big believer in the motto “If you learn something new every day, you can teach something new every day.”

About her thoughts for the industry

The IT industry has been one of the fastest-growing sectors globally, and it’s expected to continue on this trend in the next three years. In 2023, technology will shape every aspect of our lives, from work, socializing, entertainment, health, and education.

One of the most significant changes that we might observe in the IT industry by 2023 is the widespread adoption of advanced technologies like Artificial Intelligence, Machine Learning, and the Internet of Things. These technologies will enable the automation of many processes, making workplaces more efficient, productive, and secure. AI-powered chatbots and virtual assistants will be ubiquitous in customer service, making it easier for customers to obtain help quickly.

In terms of entertainment, the IT industry will continue to offer new forms of entertainment experiences. Virtual reality (VR) and augmented reality (AR) will transform the way people play games and consume media.

Additionally, cybersecurity will remain a top priority in the IT industry. As technology advances, new types of cyber-attacks will emerge. By 2023, we should expect to see more sophisticated security measures integrated into all aspects of IT services and products, including cloud computing, IoT, and blockchain.

In conclusion, the IT industry is poised for significant growth in the next three years. Advanced technologies like AI, ML, and IoT will become more prevalent, transforming our workplaces, education, entertainment, and daily lives. However, as technology advances, cybersecurity will continue to be a critical issue, requiring continuous innovation and improvement to keep our data safe.