About Nada Haddad, Developer Marketing Manager META | NVIDIA Corporation

Nada Haddad has been based in Dubai since 2006. She is a passionate marketer with extensive experience in developing and implementing marketing, media, advertising, event management strategies, and innovative initiatives in the technology sector.

A year ago, Nada joined NVIDIA’s team as the Developer Marketing Manager for the Middle East, Africa, and Turkey. She leads the overall strategy to recruit and nurture new and existing developers, startups, and the adoption of the Deep Learning Institute in the region.

Prior to joining NVIDIA, Nada was the Regional Marketing Manager for IBM Cloud, where she was responsible for all marketing activities throughout the Middle East region. She also held several marketing positions with top organizations like Vision Solutions, Smart Technologies, Mindware Distribution, and Samsung.

Nada holds a Bachelor degree in Advertising and Marketing from Notre Dame University in Lebanon and is also a member of the International Advertising Association (IAA).

Nada has received several awards for her achievements throughout the years. She is young at heart with an engaging and positive personality towards life’s challenges. Work-life balance is everything for her. When she is not at work, she has a couple of hobbies that include: traveling to explore new places and sharing a lot of Instagram stories; driving small boats; reading; spending fun times with family and friends; listening to music; and watching sunsets.

About her thoughts for the industry 

It is imperative for marketers to stay agile and adaptable to changing trends and consumer behaviours. Here are my thoughts for 2023:

Working with NVIDIA, a world leader in Artificial Intelligence Computing, I learned that technology is an essential tool for innovation and success. Marketers should utilize artificial intelligence (AI) to their advantage, and in 2023 it is expected to become even more accessible. We need to adapt to using new technologies such as AI-powered chatbots, personalized product recommendations, and automated content creation to stay relevant, create personalized marketing campaigns to increase sales, and build long-term relationships with customers.

The startup landscape is constantly evolving. Startups are the future, and the key to their success is to stay ahead of the curve and identify opportunities that align with market needs and trends. I see a high demand for startups focusing on: healthtech, creating sustainable products (reducing waste and promoting eco-friendliness), offering innovative solutions for online learning, personalized education, skills training, and fintech.

Finally, it’s no secret that influencer marketing has been a popular trend for several years now, and it’s not going anywhere anytime soon. As a result, we should expect more innovative and interactive approaches from influencers to promote products and services in 2023. The key is to stay up-to-date with the latest trends and technologies and experiment with various approaches to find what works best for your brand and target audience.