Posts by tag
Rebranding
Rebranding The African Continent’s Most Loved Football Awards: Q&A With The Brand Bees’ Osman Badran and Taimour Othman
As the rather warm night of January 8th, 2019 unfolded, a trio of the most talented African footballers waited anxiously for the much-hyped announcement of CAF’s best African football player…
Reengineering The Volkswagen Brand
For the first time in years, Volkswagen has presented its brand strategy for the upcoming ten years in a press conference that took place at Volkswagen’s “Markenhochhaus,” signaling a brand overhaul…