Dubai, UAE – February 12th 2026: Gambit Communications has been appointed Red Bull’s PR representative in the Middle East region. The account was won by Gambit Pulse, the agency’s trends division that focuses on momentum, disruption and high-impact storytelling.

Founder & CEO of Gambit Communications, Jamal Almawed, said: “I can’t think of any brand in the world that pushes the limits of human endeavor the way Red Bull does. In the past couple of months alone we’ve had the chance to support their PR efforts in the world’s biggest game of Tetris (done with Drones and the Dubai Frame!), the UAE’s first interactive LED basketball court, a ‘creators vs DJs’ football match, and a historic athlete moment where an NBA shooting coach landed a three-pointer from a helicopter into a hoop on Atlantis The Palm. It’s a privilege to tell these stories, and there is a lot more to come!”

The independent agency picked up 40 major awards during 2025, being named Global Consultancy of the Year at the ICCO Global Awards, Very Large Consultancy of the Year & Very Large Independent Consultancy of the Year at the PRCA MENA Awards 2025, and Independent PR Agency of the Year & Best Agency in UAE at the Campaign Middle East Agency of the Year Awards 2025.