CAIRO, 10th of October – Egypt’s leading broadcast radio stations, Nile FM and Nogoum FM, are joining forces with countless organizations worldwide in their support of Breast Cancer Awareness Month.  The leading stations are reported to change their iconic waves into the flagship pink colour, rallying for the global cause.

“The Breast Cancer Awareness Month, marked in countries across the world every October, helps to increase attention and support for the awareness, early detection and treatment as well as palliative care of this disease,” reads a statement on World Health Organization’s website.

October marks the annual international health campaign organized by major breast cancer charities to increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis, treatment and cure. The campaign also offers information and support to those affected by breast cancer.

Nile FM and Nogoum FM are on the lead in this front, thus, the leading stations will be airing cause-related content, inviting guests to share their personal stories as well as unveiling an updated temporary identity with the ‘pink’ element on all social media channels as well as their websites. 


The campaign aims to spread awareness and encourage women to self-exam and schedule mammogram checkups It’s also noteworthy to highlight that while the disease mainly affects women, breast cancer can also affect men, however, it’s treatable in both cases with early detection.