Dubai, UAE – 10 November 2026: PRCA MENA has announced the appointment of Joe Lipscombe, Partner at The Romans, to its Strategy Board, further strengthening the association’s leadership and industry representation across the region.

Prior to launching The Romans in MENA, Joe spent almost a decade as the Executive Director of Creative and Strategy for Memac Ogilvy PR MENA, launching the New Suez Canal in Egypt, leading global strategy for Expo 2020 Dubai in the UAE, and preparing Qatar Foundation for the FIFA World Cup in Qatar. In just two short years, he has led The Romans to six Agency of the Year titles in MENA, with it being named one of the PRovoke’s top ten agencies in the Middle East in its first 12 months.

With extensive experience in strategic communications, creative storytelling and brand building, Lipscombe brings a fresh perspective to the Board, supporting PRCA MENA’s continued efforts to champion industry excellence, raise ethics and shape the future of communications across MENA.

Conrad Egbert, Head of PRCA MENA, said: 

“Joe brings a strong combination of strategic thinking, creativity and industry insight to the Strategy Board. As the industry continues to evolve, it is important that we bring together leaders who are willing to challenge conventional thinking and contribute to meaningful progress. After a strong and successful application from Joe, we are delighted to welcome him to the Board and look forward to his contribution.”

Joe Lipscombe, Partner at The Romans, said: 

“Having been partially involved in the PRCA for many years, now feels like the most pressing and exciting time to step up. The market is adapting to a new type of Middle East, and our ambition is to ready the industry, unravel some of the legacy issues we face, and create a sustainable, mutually valuable landscape for brands and agencies alike. The board is full of giants and I can’t wait to get started.”

The appointment reflects PRCA MENA’s ongoing commitment to bringing together senior industry leaders to support the development, growth and long-term success of the region’s communications sector.