The newly appointed comms head will oversee PR, content, thought leadership and brand building duties.

MENA (25 June 2024) – platformance.io, one of the region’s leading next-gen media and Adtech solutions provider, today announced that Hamza Sarawy has been named as the new head of communications for the MENA region, effective 1 July 2024. Sarawy has been an active advocate of the communications industry and a seasoned content professional with a multilateral expertise and a deep understanding of the market. 

Sarawy has 10+ years of content, communications and thought leadership experience, and blends the agency world experience with entrepreneurial experience. He’s also a founding partner of Brandberries, a MENA-focused publisher on all things brand building. 

On his appointment he commented, “ I’m excited to be leading the communications business of platformance.io and its sister entities, a real honor. As the region quickly moves into a hyper-connected tech hotspot of the world, comes media and adtech as a mobilizer voice and this is where we’re well-placed and where i plan to build on”. 

Founder of platformance.io, Waseem Afzal, added, “Hamza’s appointment is a significant step in building upon our vision to incubate forward-looking entities to better align with the changing consumer marketing landscape in the MENA region. His rich background in content and communications, coupled with his entrepreneurial spirit, aligns perfectly with our vision for growth and innovation.

About Platformance.io

platformance.io is a next-generation media and ad-tech solutions platform connecting brands to consumers in a pay-per-outcome model. What sets the platform apart is the performance quadrant; connected marketing, outcomes-based pricing, intelligent data and tech as well as the operational model focused on growth.