Wednesday, June 26, 2024 – Place Communications, the Abu Dhabi based independent strategic communications consultancy, has announced the launch of Place Production, it’s dedicated division for corporate filming and brand storytelling. 

The launch comes as a direct response to a threefold increase in demand for quality video content over the past 12 months, signaling a mounting demand for quality videocontent for multichannel strategies and campaigns in the UAE. Place Production has already secured multiple project briefs with Place Communications’ existing clientsand will be seeking expansion into the government, sustainability, education, social impact and non-profitsectors.  

The agency is preparing for further growth with the appointment of Lizanel Segundo as Production Manager. Segundo is an experienced creative with eight years of visual storytelling experience in the UAE, notably with the Government sector. 

Radwa Allabban, Founder and Managing Director of Place Communications said: “The growth of our content division accelerated last year. Our clients demand content that’s authentic, purposeful, and also strategic and has a lasting quality. We are interested in crafting the kind of stories that contribute to business success, nurture cultural development, and give equal reverence to our heritage and future. Place Production allows us to strengthen our fully integrated and value-add campaigns for our long-standing clients and the new ones, who will join us on this exciting journey.”

Lizanel Segundo, Production Manager, Place Production said “Quality and original video content stands as a testament to creativity and depth, in a sea of quick, transactional video offerings, ensuring memorable and genuine connection. This sums up our mantra as we launch Place Production. We feel grateful to be trusted by clients who allow us to bring our vision, as filmmakers, into action, while delivering on their briefs strategically.”