Instagram invites the global community to share acts of kindness during the Holy Month

Egyptian Renowned Actor Ahmed Helmy to call on his followers to start a movement of kindness

APRIL 23 2020, CAIRO, EGYPT: Instagram is marking Ramadan by bringing back its global initiative – ‘Month of Good’ – for a second year, inviting its community to come together and spread kindness on the platform. In recognition of the new realities that are keeping loved ones apart during the Holy Month, Instagram is encouraging people to inspire each other to do and share good deeds during the month. 

Ramadan is one of the key moments on Instagram with over 16 million uses of the word ‘Ramadan’ on Instagram in 2019 alone. This year, Instagram has seen the global community gearing up for Ramadan, with references to Ramadan already hitting 4 million in the past 30 days.

“Our data shows that Ramadan is a time when people come to Instagram to share their moments of kindness and good deeds, and globally, we have already seen a 40 per cent spike in the word “Kindness” in the lead up to the month. This has inspired our #MonthofGood campaign, which is returning for a second year. We’re inviting the global community to come to Instagram and share their daily acts of good and tag others to do the same. We can’t wait to be inspired by the kindness acts – big and small – shared by the Instagram community this Ramadan,” said Nada Enan, Head of Communications, at Instagram Middle East and North Africa. 

Here is what Instagram will be doing over the month: 

  • They are inviting the Instagram community to share their acts of good — big or small — over the course of the month and to encourage others to do the same, using the hashtag #MonthofGood 
  • It can be something as simple as giving thanks to healthcare professionals, posting a positive comment, or hosting a virtual iftar to bring together friends and family from around the world. 
  • They have put together a few ideas on how to spread kindness on Instagram to help inspire the community. 
  • They are bringing back Instagram’s Ramadan camera effect; ‘Lantern’, which features iconography associated with Ramadan and includes greetings in English, Arabic, Bahasa, Turkish and Farsi. It can be found through searching for ‘Lantern’ in Camera effects. 
  • Throughout the month on @Instagram, they will feature content creators from around the world who will share their key Ramadan moments.

Instagram also joined forces with the renowned Egyptian actor Ahmed Helmy (@ahmedhelmy), who will be sharing special messages on good doing and its different forms on his Instagram account. 

Discussing his role as a regional ambassador for #MonthofGood, he said: “Ramadan is a time of compassion and giving, and this campaign embodies those values. It is helping us celebrate the Holy Month in these exceptional circumstances. During these difficult times, the #MonthofGood initiative can bring together people from across the world and create a ripple effect of kindness that will be felt throughout the month and beyond.”