Cairo, Egypt, 8 May 2023: GROHE, a global leader in complete bathroom and kitchen fittings, has announced the appointment of Mohamed Ataya as the new Leader of the North Africa region at LIXIL EMENA. Ataya joined GROHE in 2010. Throughout his career journey, Ataya acquired extensive leadership and financial expertise. Hence, his appointment reflects LIXIL’s continued commitment to grow its business in the region, and he is expected to play a pivotal role in reaching key milestones.

Additionally, he is well known for his dynamic leadership style and exceptional skills. He has previously held several positions in GROHE, including Leader ELS and North West Africa, Regional Financial Controller for the Middle East and Africa, and Leader of Gulf and Pakistan. 

Moreover, Ataya possesses 14 years of experience in managerial and financial roles across various industries. It is also worth noting that he holds a Bachelor’s Degree in Finance & Accounting from the Lebanese American University and is a Certified Management Accountant (CMA).

During his tenure at GROHE, Ataya has significantly improved cost management processes and implemented operational controllership practices across the region. Furthermore, he was instrumental in setting up a strong legal organizational structure for GROHE in the region. 

Ataya’s background and expertise in finance, asset management, people management, and financial shared services make him an ideal fit for his new role as Leader, North Africa, LIXIL, EMENA.

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