Dubai, United Arab Emirates, 27 July 2023: Publicis Groupe Middle East, the region’s leading marketing and communications company, recently revealed its gold-tier partner status with the leading digital experience platform Optimizely. A gold-tier badge is indicative of the Groupe’s market-leading capabilities in delivering innovative digital solutions by leveraging Optimizely’s advanced platforms. 

“It’s an honour to be recognised as Optimizely’s first gold-tier partner in this region. Over the years, our collaboration has yielded excellent results for our clients,” said Bassel Kakish, CEO of Publicis Groupe Middle East & Turkey. “In today’s ROI-driven and customer-centric landscape, harnessing and analysing data effectively is key. Optimizely’s suite of tools enables us to genuinely understand our customers, make informed decisions, and gain a competitive edge,” he added. 

As a Gold Tier Partner, Publicis Groupe gets broad access to Optimizely’s advanced features, allowing the company to optimise clients’ digital touchpoints with precision and creativity. Additionally, the personalised experimentation feature allows the Groupe to create immersive and tailored experiences that captivate audiences, drive engagement, and boost conversions.

“Optimizely is proud to have this relationship with a world-class partner like Publicis Groupe Middle East, especially as we grow our presence in the region. Together we are delivering exceptional projects to customers on a first-class platform that optimizes the end-to-end digital experience,” said Jessica Dannemann, Senior Vice President, and Head of Worldwide Partner Ecosystem for Optimizely. “Publicis Groupe Middle East has risen to the occasion to earn Gold status and identify as a partner that is experienced in leveraging the Optimizely product portfolio to help growing companies unleash their digital potential.”

Publicis Groupe is committed to investing in and further strengthening its service practice across Optimizely’s Orchestration and Experimentation solutions. The two entities will align closely to support enterprise customers in the region.