• A Chalhoub Group brand, Faces Beauty Middle East’s new partnership with Life Pharmacy will enhance the brand’s skincare offerings through the introduction of a myriad of globally best-selling derma brands
  • Faces Beauty Middle East continues to invest in the derma-skincare category, which is a fast-growing segment across the GCC region

Dubai, UAE, June 14 2023: Faces Beauty Middle East (FACES) has officially launched its partnership with Life Pharmacy, the region’s largest pharmacy and wellness retailer, bringing a myriad of quality derma and medical skincare brands from across the Middle East. The products are available for purchase on FACES’ official website and online consumer channels to meet the rising demand for quality and science-backed skincare and wellness brands in the region.

 

A Chalhoub Group brand, FACES newest partnership with Life Pharmacy comes as part of the brand’s efforts to strengthen its marketplace model through the enhancement of its e-commerce channels and online shopping experience. With the skincare market projected as the fastest growing category in beauty according to Chalhoub Group’s proprietary research, the partnership is also designed to make global leading skincare and wellness brands more accessible to consumers in the Middle East.

Commenting on the launch, Patrice Brosson, Managing Director of Faces Beauty Middle East, said: “Our partnership with Life Pharmacy will significantly enhance our ongoing efforts to educate, invigorate, and accelerate the regional skincare movement as we bring leading derma brands to our online channels for consumers across the entire region to enjoy.”

A Chalhoub Group brand, FACES’ strategic partnership with Life Pharmacy reaffirms the Group’s long-term commitment to developing the regional skincare market and modernising the region’s pharmacy channels through collaborating with quality, science-backed and clean skincare brands. Through these quality offerings, FACES aims to accelerate its expansion into the skincare segment across the Gulf market, a region with a rapidly growing demand for quality skincare brands and a skincare segment.

The first capsule collection to be available online includes best-selling skincare and derma brands, such as La Roche Posay, Vichy , Uriage , Skinceuticals , Cerave , Cetaphil and more. Consumers can now purchase these brands and much more by visiting the official FACES online store: https://www.faces.com/ae-en/all_brands/brands_life_pharmacy.