Taking a Stand: The Power (and Peril) of Purpose-Driven PR in a Globalized World

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The Rise of Short-Form Videos: Impact of TikTok, YouTube Shorts, and Instagram Reels on Social Media Marketing, By Rawan Al Sayed

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Marketing Trends From The Cannes Lions Creativity Festival 2024

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The Strategic Impact of Sports Sponsorship on Brand Affinity – Insights from UEFA EURO 2024™

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How Can We Secure a Sustainable Future for Water in the MENA Region?

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Navigating The Digital Silk Road: Arab Women, Luxury Handbags, And The Power of User-Generated Content

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The Marketing Revolution: Why Client-Side Agencies Are Changing the Game

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