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In the era of hyper-mediation, content creation, and instant gratification, building brand relevance with the Gen Z audience is more complex than ever before. Relevance is not a single virtue;…
Building a Better B2B Brand Voice
Six ways B2B businesses can borrow from B2C companies to make content more compelling In the past, B2B and B2C marketing existed on opposite ends of a spectrum. Where B2C…
Retail Is Not Dying, It’s Being Reinvented.
Article after article bemoans the retail apocalypse that is currently going on in America. Chains like Toys R Us, Radio Shack, and host of others have shut down signaling that online sales are the…