181 posts

General Motors’ Kelly MacDonald Talks GMC’s Brand, Legacy of Verse Campaign and What’s Ahead For Automakers

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  • 8 minute read

PRYZM’s Kareem Yasser Talks Brand, What It Resembles And Their Customer Experience Obsession

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  • 4 minute read

Putting People Back Into The Driver’s Seat :Q&A With Volkswagen Middle East’s Victor Dalmau

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  • 3 minute read

Driving Creative Effectiveness In Times Of Uncertainty: Q&A With FP7 McCann’s Jon Marchant

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  • 4 minute read

Rebranding SWVL, The Inside Story : Q&A With pew. design bureau’s Al Hassan Elwan and Nourhan Ayman

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  • 7 minute read

Experience, A Maker Or Breaker For Brands: Q&A With Colle McVoy’S John Doyle

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  • 4 minute read

Why The Future Of Retail Requires Championing Digital Transformation: Q&A With IKEA’s Carla Klumpenaar

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  • 4 minute read