Over the past decades, beauty has been aligned with wellness and health, technology has entered every aspect of our life, changing how we exercise, eat and even look. The beauty industry has embraced technological innovations and is changing the standard definition of the beauty industry.

 Due to the pandemic, brands, and retailers have shifted the industry to 100% digital either through online shopping, virtual makeup try-on, how-to videos, live streaming, or beauty tutorials since L’Oreal announced that it wants to be the number one tech beauty brand in the world, this was the incentive that encourages most of the brands to follow the new “Beauty industry” norms.

 On the other hand, the pandemic has reshaped beauty salon culture even after the lockdowns were lifted, salons continued to bear losses since people were worried about visiting the salons, Thus, creating another crucial major opportunity for the beauty industry was a must as the salons had to adapt to the ‘new normal’ idea which is “Digitalizing the beauty salon industry”, creating a new generation of customers and granting existing customers satisfaction giving them an experience where they can access through different touch points, physical and digital expecting the best customer experience.

Here was the turning point of The concept of “beauty tech” as Technological trends currently shaping the beauty industry, Technological advances are expected to revamp the beauty industry, as the changes are not limited to the cosmetic industry only it’s reshaping beauty salons and wellness studios as well.

On-Demand Beauty Apps and websites were the big change in the beauty industry as on-demand services have made consumers’ beauty service experience easier than earlier, with technological advancements, the consumer is getting different services at their doorstep whenever and wherever they are. 

This kind of service is rising to control the beauty industry as many hairdressers, stylists, and cosmetologists are getting opportunities to join the current trend of the beauty industry, showing that it’s a unique environment for on-demand platforms to grow fast.

At-home beauty services are acquiring the market, driven by consumers’ high demand as most consumers are interested in having a stylist visit at home, to get a hassle-free appointment at their preferred time to receive quick and quality service.

In Egypt, Beauty 911 is the 1st 360 beauty platform ; in order to empower all women, helping them bring out their internal and external beauty while cherishing and prioritizing their self-care / wellbeing on physical and psychological levels.

On Beauty911, you can shop your beauty products like makeup, skincare, hair care, perfumes, and others among the biggest beauty brand selection from International market leaders. Aside from a large number of homegrown beauty brands.

Moreover, you can get in touch with your favorite influencers in Egypt checking the influencer’s blogs and vlogs for more tips and tricks, advice, and beauty tips and hacks!

At last but not least, Beauty 911 gives the consumer the chance to order the best salon services in the comfort of their own home such as Hair, nails, facials, and more…