In these testing times, especially in the Middle East, Emirates NBD, a leading bank in Dubai and the UAE, has launched a series of initiatives and measures to help alleviate financial pressure on people and businesses and also, a series of initiatives to help people bank contactless and from home, helping us stay home and stay safe.

With the city and the country (and most of the region) going into lockdown mode as of earlier this week, the bank has, yesterday, created and shared a message of optimism with people across the UAE and beyond.

The film, as part of the overall initiative titled #AloneTogether, comprises shots of closed doors, entrances and windows, resonating with how most of us are feeling, alone, behind those doors, yet also sharing that in choosing to be alone, we can, in fact, be even more together; reinforcing social solidarity in a time ofsocial physical distancing.


Brand: Emirates NBD

Agency: FP7 McCann Dubai

Executive Vice President, Head of GMCE: Vikram Krishna

Chief Marketing Officer: Moadh Bukhash

Vice President, Head of Business Marketing (Emirates NBD): Dominic Fernandes

Vice President, Head of Brand Management and CSR (Emirates NBD): Elena Cruz

Vice President, Head of Group Media (Emirates NBD): Mai Cheblak

Associate Vice President – Business Marketing (Emirates NBD): Aamir Aijaz

Group Account Director: Vicky Kriplani

Creative Director: Aunindo Anoop Sen

Film Director: Tahaab Rais

Producer: Vicky Kriplani

Regional Executive Creative Director: Oliver Robinson

Regional Executive Creative Director: Fouad Abdel Malak

Regional Head of Strategy: Tahaab Rais

Writer & Art Director: Tahaab Rais

Writer: Aunindo Anoop Sen

Editor and Grading: Ashraf Muhammadunny

Creative Services Director & Film Production Head: Khaled Hamza

Creative Services: Kalpna Chaturvedi