• Ascott continues its long-standing partnership with QComms for the ninth year
  • Time Out Market Abu Dhabi arrives in the capital, appointing QComms ahead of its launch 
  • QComms UK has been appointed as the preferred agency for Wood Fired Coffee, Casbah Fitness and Austrade 

Dubai, UAE, April 2026: QComms enters Q2 with strong momentum and resilience, securing seven new client wins in April 2026. 

At a time when brands are navigating shifting global conditions and increasingly competitive markets, QComms continues to power forward and reinforce its position as a dynamic communications partner in the region and beyond. Its portfolio has expanded across varying sectors, delivering integrated PR strategies that help brands launch, grow, and stand out.

Ascott, one of QComms’ longest-standing hospitality clients, continues its partnership with the agency, reflecting a trusted relationship built over years of corporate brand building for Singapore’s leading international lodging owner-operator.

In a major cultural and culinary addition to the capital, Time Out Market Abu Dhabi appoints QComms ahead of its launch. The globally recognised concept, known for bringing the city’s best chefs, food, and cultural experiences under one roof, is set to become a landmark destination on Saadiyat Island, further shaping Abu Dhabi’s evolving lifestyle and dining scene.

In the experiential space, QComms delivers a profiling PR project with Energie Entertainment’s Founder and Chief Executive Officer, Tyler Davis-smith, to spotlight the company’s impressive work and reinforce its resilience in the current regional climate.

Maison Lumière, a luxury at-home spa concept launching in Dubai soon, adds a new dimension to QComms’ wellness portfolio, reflecting growing demand for elevated self-care and lifestyle-led home experiences.

Further abroad, QComms UK has also strengthened its portfolio across the F&B, active lifestyle and trade sectors. Casbah Fitnessadds depth to the agency’s growing focus on performance-led fitness brands and reinforces its positioning within the wider wellness and movement space. Austrade has appointed QComms to support its communications strategy, strengthening visibility for Australia’s trade and investment opportunities and reinforcing cross-market engagement between Australia and the globe. In the F&B space, Wood Fired Coffee has joined QComms’ clients roster, bringing a craft-led, fire-driven approach to specialty coffee culture.

Elsa Roodt, Co-Founder of QComms, says: “There’s a clear sense of momentum behind the agency right now. We’re continuing to grow our client base across sectors, and what’s exciting is the diversity of brands choosing to work with us. It speaks to the strength of our team, our agility, and our ability to deliver meaningful communications in a constantly evolving landscape.”

With these latest wins, QComms continues to scale across hospitality & F&B, fitness, wellness, and corporate sectors, reinforcing its position as a versatile, forward-moving agency that helps brands stay visible, relevant, and ahead of the curve in an increasingly fast-evolving global landscape.