06 April 2020 — WARC, the global authority on advertising and media effectiveness, has extended the deadline by two weeks, to 29 April, for all entry submissions to this year’s WARC Prize for MENA Strategy, a search for the best strategic thinking from the region’s marketing industry that has driven results in the Middle East and North Africa.

This case study competition is free to enter, and is open to agencies, brand owners and specialists in any marketing discipline.

As well as the Gold, Silver and Bronze accolades, the best overall papers will share a prize fund of USD$10,000: the Grand Prix will be rewarded USD$7,000 and three Special Awards, recognising specific areas of excellence – The Research Excellence Award, The Brand Rebel Award, The Local Hero Award – will receive USD$1,000 each.

A high-calibre panel of strategy experts and senior marketers will join Tarek El Kady – Senior Marketing Director, McDonald’s Middle East & Africa to judge the submissions.

Lucy Aitken, Managing Editor, Case Studies, WARC, says: “The WARC Prize for MENA Strategy rewards strategic thinking that helps clients solve real-life problems and provides a base for future growth. During these unprecedented times when marketing strategies are being challenged and adapted, this is an opportunity to showcase successful campaigns and ideas that can impact current and future strategies.”

More information on the WARC Prize for MENA Strategy 2020 can be found here.