• GROHE’s new live center offers a one-of-a-kind customer journey by providing new displays of innovative designs and technologies
  • GROHE launches summer “Pro-Bath” campaign to introduce personalized and exclusive services 
  • The campaign offers an opportunity to receive an exclusive GROHE service and the chance to win a cashback of up to EGP 50,000 when you buy GROHE bath products 

Cairo, Egypt, 2nd, June 2022: GROHE, the world-renowned leader in sanitary fittings, celebrated the opening of their new Office & Live center located in New Cairo with a special inauguration by Nizar Abdel Kader, Leader Egypt Libya & Sudan, LIXIL EMENA. The opening was also an opportunity for GROHE to kick-start the first phase of the “Pro-Bath” campaign launch by hosting a media gathering. The event served as an opportunity to introduce the brand’s new innovative products that continue to push the boundaries of bathroom and kitchen designs.


During the event, GROHE introduced the reinvention of the new Allure products, which focus on offering a harmonious bathroom experience through combining state-of-the-art water technology and true design statements. The Allure line also provides a choice of different colors and finishes: Chrome, Brushed Cool Sunrise, Brushed Warm Sunset, and Hard Graphite. This futuristic mindset also extends to the brand’s services that prioritize the customer’s overall journey.

By collaborating with different residential compounds, GROHE will ensure that a dedicated team of technicians and promoters are available to provide free inspection services for GROHE installations through the GROHE renovation van. The van visits are set to begin roaming the streets of Cairo starting in June. In addition to this service, GROHE will also provide a chance for the public to win a cashback of up to EGP50,000 on all bath product purchases. 

Commentating on the launch of the new Office & Live Center, Nizar Abdel Kader, Leader Egypt Libya & Sudan, LIXIL EMENA, stated, “At GROHE, creative thinking is at the heart of everything we do. We are committed to creating products and services that have the ability to enhance the quality of life for our customers by offering efficient and innovative product solutions to make better homes a reality for everyone, everywhere. Today, we celebrate another milestone with the opening of this iconic office & live center, a location to fortify our leading position in the Egyptian market, hosting a large variety of our products that showcase the company’s efforts in offering the best products and services in sanitary fittings.”

As a pioneer in the sanitary industry, GROHE’s continuous commitment to bringing new experiences to consumers is a testament to the company’s efforts to become leaders of change and set real milestones for future living concepts.