• TikTok and UNICEF MENA to host a live session about a UNICEF initiative to teach youth how to make masks
  • Under the #MaskUp challenge, users are coming together to share tips on wearing and disposing of masks

Dubai, UAE – October 18, 2020: TikTok, the leading destination for short-form mobile video has partnered with UNICEF MENA to encourage users to keep their masks on and dispose of them safely in an effort to maintain a safe environment. The two brands are also hosting a live session to remind users of the importance of wearing masks and how to dispose of them safely in light of the surge in the number of cases across the MENA region.

The session is taking place on October 19 at 8:00pm Dubai time and will see Abdulrehman Al Baroudi, Adolescent Development officer at UNICEF Jordan talk about a UNICEF initiative to teach youth how to make masks.

Rami Zeidan, Head of Video and Creative at TikTok said: “Since the beginning of the COVID-19 pandemic, we’ve working closely with government entities and health organizations to make sure we are providing our users with access to  accurate information and educational content on how to stay safe. This partnership with UNICEF MENA, is yet another way for us to connect with the hyper creative TikTok community in the MENA region and encourage them to wear their masks properly and come up with creative ways to talk about this important topic.”

Commenting on the initiative Julietta Touma, Regional Chief of Communications at UNICEF MENA said: “We are delighted that TikTok is joining the “Mask Up” campaign, especially given the surge in the number of COVID-19 cases across the region. TikTok will help us increase awareness on the importance of wearing masks as one of the most effective preventive measures to protect one another from COVID-19”.

UNICEF and TikTok are also encouraging users to share their own tips and tricks on wearing masks using the hashtag #MaskUp.