The Wonder Women of MENA: The Inhouse Agency’s Rasha Hamzeh
About Rasha Hamzeh
Rasha Hamzeh is an accomplished marketing professional with over 14 years of experience across the Middle East and North Africa. Having worked with industry giants such as OMD and Havas, Rasha has managed portfolios of high-profile brands such as Daimler, Uber, LVMH, and UAE Government Media Office, among others. She has facilitated full marketing integration into communication plans across the B2B and B2C marketing ecosystem, showcasing her ability to navigate complex business landscapes.
Currently, Rasha is launching her own consultancy, The Inhouse, where she will leverage her vast experience to offer innovative and customized business solutions to help businesses achieve their desired outcomes.
Rasha’s industry recognition includes winning first place in Omnicom’s Global Omega’s Got Talent contest with Amazon, as well as being awarded Uber’s Global Employee of the Month and OMD’s Investor of the Year award. She has also received numerous accolades for her work on successful campaigns at prestigious industry events such as the Effies and Lynx.
A continuous learner, Rasha is pursuing her MSC at Kings College London while owning two Mini MBAs from Marketing Week. She has learned from prominent marketing figures such as Scott Galloway and Mark Ritson, earning certification as a marketer and a strategist.
Rasha serves as an advisory board member for several companies and is a sought-after brand and business consultant for high-profile clients and companies.
In her personal life, Rasha is a proud wife and soon-to-be mother of two baby boys. She has a deep passion for humanitarian causes and is highly involved in supporting and volunteering for several charitable organizations. She has also participated in various fundraising challenges, such as hiking, cycling, and horse riding to raise money for the less fortunate.
In her spare time, Rasha enjoys creating art under the name Altruistique and has utilized her hobby to host a fundraising art exhibition.
Through her professional and personal experiences, Rasha has learned the importance of resilience, adaptability, and compassion. These qualities make her an exceptional marketing expert and consultant, capable of delivering tangible business results for her clients.
About her thoughts for the industry
As we move forward into 2023, it’s important to reflect on the current state of the marketing industry and consider where we want to go next. Here are three reflections for the upcoming year:
- Authenticity and transparency: In recent years, the marketing industry has made great strides in protecting consumer privacy and ensuring ethical data practices. Brands and marketers are increasingly being held accountable for their practices and are expected to put their clients’ and their brand’s interests first. As we move forward into 2023, we must continue to prioritize authenticity and transparency in our marketing efforts to build trust with our audiences.
- Creativity needs to come back: Over the past few years, there has been a shift towards down-the-funnel practices and a focus on ROI over creativity. While data is important, we cannot forget about the art of combining great results with great and innovative ideas. In 2023, we need to find a balance between data and creativity to truly connect with consumers on an emotional level. I hope to see more brands embrace creativity and take risks in their marketing campaigns to bring the fun back to the industry.
- Technology as a friend, not a foe: The continued evolution of technology, from AI to mixed reality, presents new opportunities for marketing innovation and experimentation. In 2023, we need to embrace technology as a friend rather than a foe and invest in emerging technologies such as blockchain and mixed reality to create personalized and tailored experiences for our audiences. Personalization and customization will become even more important as consumers expect tailored experiences from brands, and it’s up to marketers to leverage technology to deliver on those expectations.
2023 presents an exciting opportunity for the marketing industry to prioritize authenticity and transparency, revive creativity, and embrace technology to create personalized and innovative experiences for our audiences. By taking risks, being accountable, and finding a balance between data and creativity, we can continue to drive the industry forward and build lasting connections with our consumers.