About Michelle Saddy, Senior Vice President and Head of Brand and Communications at RAKBANK

Michelle Saddy Hatem is a prominent marketing professional of Canadian-Lebanese origin with over two decades of diverse marketing experience across multiple markets. 

She has held several significant marketing roles, including at multinational advertising agencies, Nokia mobiles, Microsoft, and most recently as the Senior Vice President and Head of Brand and Communications at RAKBANK. 

Michelle is widely known for her exceptional ability to drive brand growth and maximize brand profit through innovative marketing strategies. Her dedication to excellence and team leadership skills have been recognized with several prestigious awards. 

In 2022, Women Entrepreneur Magazine shortlisted Michelle as one of the “Top 10 Best Women CMO in Dubai”

About her thoughts for the industry

The marketing industry is constantly evolving, and in 2023 we can expect to see a variety of new trends and innovations. 

Personalization is likely to be a major focus, as AI and machine learning allow marketers to tailor their messaging to individual customers.

Video marketing will also continue to rise in popularity, as more people consume video content on social media and other platforms. Marketers will need to develop compelling video campaigns that capture their audience’s attention and convey their brand message effectively.

Additionally, with the growing popularity of smart speakers and voice assistants, optimizing for voice search will become increasingly important in 2023.

Marketers will need to understand how people use voice search and develop strategies to ensure their content is discoverable through these channels.

Overall, the marketing industry is poised for continued growth and innovation in the years to come.