Dubai, 15 May 2023: KITKAT, the iconic chocolate brand, has launched a new campaign that offers people a much needed break from those unfortunate scenarios we’ve all fallen victim to. 

From online orders arriving two sizes too small and the deafening symphonies of mom’s vacuum on your only day off, to your barber’s hand slip that results in your tragic new haircut that, let’s face it, is every man’s rite of passage. KITKAT’s here to remind you to take a break, and to enjoy a moment of sweetness in the midst of chaos.

KitKat and Publicis Middle East, Dubai launch the campaign’s first wave of communication in Iraq, returning to people’s TV screens with the brand’s much-loved humor, connecting to Iraqi audiences and across the Middle East with locally relevant insights, proving once again how a chocolatey break can help uplift your mood.

Produced by GoodPeople and directed by Omar Shawky, the campaign’s witty films are spread across digital and social platforms with snappy shorts. Soon to be launched in Morocco, as well as various countries within the MENA region, KITKAT reminds people that sometimes a little BREAK is all you need.


Senior Brand Manager : Ghaith Hamed

Brand Manager: Bishara Touckly

Chief Creative Officer : Rafael Augusto

Creative director : Mohamed Bareche

Senior Art Director : Mohamed Youssef El Naggar

Senior Copywriter : Hani Mohsen

Art Director : Raef Baskharon

Business Lead : Maya Khammar

Account Manager : Jean Pierre Deaibes

Head of strategy: Jala Fawaz

Head of Production : Shereen Mostafa

Senior Producer : Ahmed El Ruby

Production House : Good People

Director : Omar Shawky