Dubai, UAE – February 2025: The Marketing Society is proud to announce key leadership appointments as part of its strategic expansion across the GCC. These changes mark a significant milestone in the Society’s mission to champion marketing excellence and strengthen its influence across the region.

The Marketing Society is a leading global membership community, founded in 1959 as a not-for-profit organisation. Since then, it’s grown to become a highly influential community of marketing leaders around the world, with hubs in England (HQ), Scotland, Hong Kong, Singapore, United Arab Emirates and New York.

The Society’s community continues to grow and now has over 550 members in the GCC – a 360% growth in 4 years. Through the network; a programme of 30 physical events; training programmes, including the UAE Scholarship; their gender equality initiative THINK EQUAL; GCC Awards; Sustainability Squad, and more, the Society grow marketing’s positive impact on business.

Mohammed Ismaeel Hameedaldin, Partner at TOUGHLOVE Advisors and current Dubai Chair, has been appointed Chair, GCC, leading the expansion across the region. As a distinguished marketing leader, Mohammed brings deep regional expertise and a visionary approach to this new role. His appointment underscores the Society’s commitment to fostering a dynamic marketing community across the Gulf.

Meanwhile, Amina Taher, CMO, Wio Bank PJSC and current Chair, Abu Dhabi, will assume the position of Chair, UAE, overseeing both Dubai and Abu Dhabi. Amina has been instrumental in elevating the marketing profession in Abu Dhabi, and her strategic leadership will be key to shaping the continued growth in the Emirates.

To further support this expansion, Faheem Ahamed, Group CMO, G42 in Abu Dhabi, and Aly Tawfik, Area Marketing Director, Red Bull in Dubai will support Amina as Vice Chairs. Both are respected board members, and their roles being pivotal to strengthen the impact across the region.

Additionally, former Chair, UAE, Khaled Ismail, CEO & Partner, TOUGHLOVE Advisors will take on a newly created global role as Chair of International Hubs, designed to enhance collaboration across key markets, including Hong Kong, Singapore, New York and the GCC. This role, introduced by CEO Sophie Devonshire, reflects the commitment to global connectivity and growth.

Sophie Devonshire, CEO, The Marketing Society, said: “We are incredibly excited about our new leadership team in the GCC. The impact Khaled has made on the Society is immeasurable and he’s been instrumental in shaping our success. His passion, ideas, and leadership have helped build this community from a few 

dozen members to a 550+ strong community. He is the perfect Changemaker to help drive our vision forward globally.

Mohammed and Amina have done an outstanding job in their previous roles as Chairs in Dubai and Abu Dhabi and I am excited to see how they can further expand our Society’s influence across the region.”

These leadership appointments reflect The Marketing Society’s commitment to empowering marketers and fostering a world-class professional community across the GCC and beyond.