• The newly formed unit will serve as a one-stop shop solution to explore B2B content opportunities for businesses in the region
  • Brandberries created the unit with what they call ‘Content Trajectory’, a new data-driven content model that aims to create tailor-made, effective, high-quality marketing and communications content across every customer touchpoint, whilst reducing costs.

MENA – 30 January 2024 – Brandberries, a regional publisher for all things brand building in the Middle East and Africa, kicked off the new year with a noteworthy announcement of the big reveal that’s backed by popular demand, unveiling Brandberries In-house business unit.

Brandberries is poised to introduce this unit to support its B2B content offering and bring clients closer to their respective audiences through a diverse pool of content services.

With years of expertise under the sleeves of Brandberries in brand content development, a team of brand and content experts with a deep belief that your brand and your content must be intrinsically connected to take full control of your brand positioning will safeguard the clients’ content businesses. The unit’s work sits on the intersection of brand building, content development and insights. 

Thanks to this business unit, Brandberries will be able to usher in a new era of growth and introduce a holistically assembled lineup of content products that include but not limited to content strategy, content implementation, building executive narratives, crafting curated industry reports, case studies, campaign analysis articles and more.

About Brandberries

Founded in 2018, Brandberries is a dynamic content hub dedicated to all things “brand”. Our journey began with a simple yet profound purpose: to empower industry professionals with content that seamlessly merges global insights with regional narratives. 

To weave together a tapestry of knowledge that transcended boundaries, we operate at the intersection of strategy, digital innovation, the creative industries, brand communication, and immersive brand experiences. But what truly sets us apart was our people. 

At Brandberries, we welcome experts from around the globe; our network of contributing writers is profoundly diverse, each bringing their unique insights and perspectives to the table. It was this rich mosaic of voices that makes us the region’s most vibrant source of brand insights.