Posts by tag
rebrand
The Spark: Rebranding CNBC International’s Catalyst
With almost three decades of experience in curating the global business conversation, Catalyst is CNBC International’s in-house ad-sales commercial agency. CNBC Catalyst has partnered with Dixon Baxi to relaunch the…
With A Wink And A Smile: Rebranding Careem
Careem, the MENA region’s leading car-hailing app unveiled a new identity marking its fourth anniversary in regional markets. The Berries interviewed Christian Eid, Careem’s VP of Marketing to get the…
On-Air: Branding TV Channels In The Digital Era
The TV landscape is changing, no longer defined and differentiated by its broadcast platform, as other content providers crossover into multi-platform models forcing TV to reposition itself in…