Ducab Group is acknowledged as a leading provider of world-class solutions to the global energy sector. The UAE-based company will now focus on providing ‘Energy for change’ underscored by a new brand identity and corporate vision launched recently across global markets. The brand strategy is anchored in a desire to generate positive economic, social, and environmental impact. 


The brand realignment comes at a time when the renewable energy sector is growing faster than ever, with the entire world focusing on mitigating climate change through decarbonisation. Ducab has already started to recalibrate many of its own operations around sustainability. This includes a strategy for raw material procurement with a greater emphasis on local and regional sourcing. The renewed purpose will mean providing the most innovative and sustainable energy solutions available in the market today – all proudly developed in the UAE.  

Eng. Jamal Salem Al Dhaheri, Chairman of Ducab, said: ‘Founded over 40 years ago, we grew rapidly with the radical transformation of the UAE and the wider Middle East region. During this time, we never stood still. Our ambition took us to 45 countries around the world, and from under 100 employees to a global workforce of more than 1,400. As we seek to expand our business into new sectors and new geographies, our revitalised corporate vision and values set a clear direction for our next chapter of sustainable growth.”

The new Ducab Group brand and associated creative work was developed in partnership with Driving Growth, and has been reflected in a series of print, digital, and outdoor media applications.