Mary Kyriakidi – The Brand Berries

Opinions

Modern Marketing Dilemmas: How Should Marketers Stand Up To Recession?, By Kantar’s Mary Kyriakidi

9 minute read

Opinions

Modern Marketing Dilemmas: How Can You Prove Marketing Adds Value To Your Brand?, By Kantar’s Mary Kyriakidi And Jorge Alagon

8 minute read

Opinions

Modern Marketing Dilemmas: How Should Your Brand React When Prices Are Going Up?, By Kantar’s Mary Kyriakidi

9 minute read

Opinions

Modern Marketing Dilemmas: Is Brand Differentiation An Effective Way To Reduce Customer Price Sensitivity?

8 minute read

Opinions

Modern Marketing Dilemmas: What Role Does Brand Play In The Consumer Decision Journey?

8 minute read

Opinions

Modern Marketing Dilemmas: Where Does Performance Marketing Meet Brand Building?, By Kantar’s Mary Kyriakidi

9 minute read

Opinions

The Art Of Brand Strategy And How To Get It Right, By Kantar’s Mary Kyriakidi

9 minute read

6 minute read

Opinions

Tracking For Brand Growth: The Magic Formula

October 23, 2021
by Mary Kyriakidi

By: Mary Kyriakidi Global Thought Leader at Kantar Discover the tracking elements that drive brand equity: what metrics to include, which data sources to combine, and how frequently to measure…

Opinions

Why Is Agility A Must For Brand Growth During A Crisis?

7 minute read

Opinions

Why And How Should You Measure Brand Equity?

8 minute read

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