Posts by tag
Gen Z
Building Meaningful Brand-Consumer Connections With Gen Z: Q&A With JWT Gulf’s Sasan Saeidi
Say hello to Generation Z! Brands’ focus are currently shifting from millennials to GenZers, stirring a controversial dilemma on whether this consumer group is really influential or just an exaggerated…
Building Brand Relevance for Gen Z
In the era of hyper-mediation, content creation, and instant gratification, building brand relevance with the Gen Z audience is more complex than ever before. Relevance is not a single virtue;…
The Defining Traits of Generation Z: Q&A With McCann Worldgroup’s Toby Southgate
Say hello to Generation Z! Brands’ focus are currently shifting from millennials to GenZers, stirring a controversial dilemma on whether this consumer group is really influential or just an exaggerated…