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Culture
The Zooba Perspective: Can Food Brand A Nation ?
The world is witnessing an international food war. Countries are branding their authentic national food dishes, others are literally claiming dishes that originally belong to other less developed countries under…
Oh That Sounds Interesting! The Techniques of Brand Naming
A brilliant name is one of the core differentiators of a brand. It helps to build awareness and convey meaning and sets the stage for the brand. This becomes indisputable…
Positive Video Content That Makes A Difference: Fly A “Tayarah”
Positive video content that makes a difference: Fly a “Tayarah” With an economic turmoil, a dollar on a rage, brands in Egypt are left with declining marketing and advertising budgets,…