Posts by author
Ahmed Gabr
NAS Trends: An Egyptian Brand That Keeps Trending By Putting Customers In Charge
As the political scene in Egypt unraveled between the years of 2011 and 2013, the Egyptian community witnessed a huge shift, perhaps the fastest in its modern history, in public…
The Zooba Perspective: Can Food Brand A Nation ?
The world is witnessing an international food war. Countries are branding their authentic national food dishes, others are literally claiming dishes that originally belong to other less developed countries under…
Positive Video Content That Makes A Difference: Fly A “Tayarah”
Positive video content that makes a difference: Fly a “Tayarah” With an economic turmoil, a dollar on a rage, brands in Egypt are left with declining marketing and advertising budgets,…