Posts by tag
Brand
Is Your Brand Relevant?: Behind The Scenes of Prophet’s China Brand Relevance Index
Relentlessly relevant brands inspire us and move us to action. They make smart, bold moves that amaze customers, push competitors out of consideration, and – at times – define entirely…
The Zooba Perspective: Can Food Brand A Nation ?
The world is witnessing an international food war. Countries are branding their authentic national food dishes, others are literally claiming dishes that originally belong to other less developed countries under…
Mdundo: Disrupting The Rhythm of Africa
Music in Africa, is ancient, rich and diverse, with different nations having distinct musical traditions. The Brandberries team interviewed Martin Nielsen, CEO of Mdundo, one of Africa’s up and coming mobile music…
Reengineering The Volkswagen Brand
For the first time in years, Volkswagen has presented its brand strategy for the upcoming ten years in a press conference that took place at Volkswagen’s “Markenhochhaus,” signaling a brand overhaul…
With A Wink And A Smile: Rebranding Careem
Careem, the MENA region’s leading car-hailing app unveiled a new identity marking its fourth anniversary in regional markets. The Berries interviewed Christian Eid, Careem’s VP of Marketing to get the…