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Brand
The key to effective brand management is creating a positive and memorable brand experience for customers. A Brand experience is the ecosystem that exists around a brand or product, manifested in the sensations,…
The Rising Power of eCommerce In Boosting Brands’ Experiences: Q&A With McCann London’s Karen Crum
One of the significant business model developments encouraged by digital renaissance is the birth of digital marketplaces, professionally known as ‘eCommerce’. The rise of eCommerce came with an entire evolution…
Building Meaningful Brand-Consumer Connections With Gen Z: Q&A With JWT Gulf’s Sasan Saeidi
Say hello to Generation Z! Brands’ focus are currently shifting from millennials to GenZers, stirring a controversial dilemma on whether this consumer group is really influential or just an exaggerated…
Media And Entertainment Soars From 9th To 3rd Most Intimate Industry With UAE Consumers, According MBLM’s Brand Intimacy 2019 Study
YouTube places #1 in the industry above Netflix and Disney, climbing into the Top 10 Most Intimate Brands across all industries According to the largest study of brands based on…
Building Brand Relevance for Gen Z
In the era of hyper-mediation, content creation, and instant gratification, building brand relevance with the Gen Z audience is more complex than ever before. Relevance is not a single virtue;…