Brand Building In 2023 And Beyond Will Be As Much About Creating Personas As It Will Be About Storytelling, By Suad Merchant

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A World In Transition: Transformation In A Post-COVID World, By Prophet’s Jacqueline Alexis Thng and Samantha Papadakis

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Looking Ahead to 2023: Practices Shaping the Industry and Reigniting Proven Tactics 

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Where Are Brands Heading In The Near Future?, By MullenLowe MENA’s Racha El Saadaoui

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Predictions For The Regional Brand Building And Marketing Communications Industry In MENA In 2023 And Beyond

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