Samsung’s 8K TV with Quantum Matrix Technology Pro with Mini LEDs offers stunning picture quality, immersive sound and sleek design.

Dubai, UAE, November 27, 2023: Samsung Gulf Electronics has announced the launch of its new premium television, the Samsung 98″ NEO QLED 8K TV. The Samsung Neo QLED 8K ushers in a new era in home entertainment, delivering unparalleled picture and audio quality.

The television offers remarkable 8K precision powered by Quantum Matrix Technology Pro with Mini LEDs. The Neural Quantum Processor 8K can upscale any content to 8K, heralding the future of home entertainment. Meanwhile, Dolby Atmos with Cinema Object Tracking Sound Pro can track the action from all corners to deliver an immersive entertainment experience. All this is wrapped in an impossibly slim 360-degree metal profile with an Infinity One design. 

Nikola Aksentijevic, Head of Visual Display Division, Samsung Gulf Electronics, said: “The Samsung 98″ NEO QLED 8K TV is the ultimate home entertainment experience that brings the cinema to your living room. With a massive 98-inch screen, Quantum Matrix Technology Pro, and Object Tracking Sound Pro, you can enjoy every detail of your favourite content in stunning 8K resolution. Our new television offering is a masterpiece of design and innovation that unveils a new era of excellence for the global TV market.”

The 98″ NEO QLED 8K is the latest addition to Samsung’s groundbreaking 2023 TV lineup, catering to the evolving lifestyle needs of consumers. The company is leading in home entertainment innovation, delivered through seamless smart connectivity and an exclusive range of ultra-large screens that puts the TV at the heart of the smart home experience.

Samsung was ranked No.1 in the global TV market for 2022 by Omdia, marking the 17th year of being ranked first in the TV industry. This accomplishment is a testament to the company’s commitment to innovative excellence, offering consumers premium viewing experiences and user-centric designs.