Dubai, United Arab Emirates: Saatchi & Saatchi is thrilled to announce the appointment of Ali Zein as the Executive Creative Director for the e& account. In this pivotal role, Ali will spearhead the creative endeavours of the brand, driving innovation and forward-thinking strategies to propel e& as a leading global tech player.

“Ali’s wealth of experience in advertising and deep understanding of e& positions him perfectly for this role. His time with the brand has offered invaluable insights we’re excited to leverage. With Ali joining us, we’re primed to elevate what we do for the brand and push the envelope of creativity”, said Bassel Kakish, CEO, Publicis Groupe Middle East & Turkey.

Ali has joined from Impact BBDO, where he served as regional executive creative director. He first started his career nearly 25 years ago as an Arabic copywriter and evolved his career in advertising working with top brands like Vodafone, Nestle Ice Cream, Lipton, Shell and CIB, Pepsi, Rotana TV, Barclays and EFG Hermes. His work has been recognised on several prestigious stages including Cannes, Clio, One Show, Epica, Effie’s and Dubai Lynx.

Commenting on his appointment, Ali stated, “I’m thrilled to be joining this fantastic team at Saatchi & Saatchi. I’m particularly drawn to their culture of prioritising employees and tackling the e& account represents a valuable professional challenge and goal”.