Egypt, September 22, 2021 – realme, the world’s fastest growing smartphone brand, has been placed in 6th rank among the top the smartphone companies across the world according to Counterpoint Research. realme took the sixth spot with 15 million shipments and 135.1 percent YoY growth in Q2 2021. As a notable industry disruptor, the upstart brand has made the mark in a time span of just three years.

 

“We are a young company with a youthful team, having entered the market much more recently than others. However, we have worked towards our goals and overcome several challenges over the last three years to reach where we are now. said Sky Li, CEO and Founder in his open letter. “The challenges we faced were our main motivation to go beyond our goals and keep on providing our users with the best devices that combines the cutting –edge technologies and trendy designs.

realme is the youngest brand among the world’s top 6 smartphone brands. Since its first launch in 2019, realme committed to provide new devices with the cutting-edge technologies in a new trendsetting design and make available for the young users with affordable price. 



As part of the company’s celebration of reaching 100 Mn users, realme launched the GT series to be the new flagship killer, disrupting the mid-to-high-end devices market. GT Master Edition is coming soon to Egypt and will challenge and disrupt Egypt’s premium segment market with amazing price. 

 “We at realme proved many times that we are an industry leader that will continue to challenge the smartphone market as we were the first company to launch Snapdragon 888/ Dimensity 1200. In addition, realme also provided the industry’s first concave vegan leather, light and matte in one design, fluorescent design, master design, and won 8 international design awards,” said Hisham Moharam, Marketing Manager, realme. “Our deep interaction with the users is the main reason why realme’s products are always meet the users’ satisfaction, which reflected to our sales and global ranking among other brands.”

As internal culture aligns with brand mission: A decentralized organization structure to encourage its young employees (average age of 29) to disrupt the status quo and make innovations. realme’s Dare to Leap philosophy extends to its young employees, who have a strong belief in the company and are given the power to take risks and decisions and empowered by its flat leadership culture and employee cultivation.

realme’s next goal is to achieve a dual-100 million target – shipping another 100 million handsets by the end of 2022 and completing the same milestone within the 2023 calendar year.

As for its product strategy, realme will streamline its multiple product lines and optimize its technological offerings. The GT series will become its only premium product line to explore cutting-edge technology and disrupt the high-end segment.