16 January, 2024 – Dubai, United Arab Emirates: In a move to further invest in their regional leadership, Snap Inc. in MENA proudly announces the appointment of Rasha El-Ghoussaini as the new Head of Agency.

With an impressive track record spanning over 18 years, Rasha has been a key figure at Snap Inc., where she has previously served as the Head of Industry, working across multiple verticals. Joining Snap in May 2017, Rasha has played a pivotal role in shaping the company’s strategy in the region, working with the leadership team to drive continued growth. 

As the newly appointed Head of Agency at Snap Inc. in MENA, Rasha is poised to bring her extensive experience to formulate, build and execute strategic partnerships across the Agency ecosystem. Her role will involve cultivating relationships across the Agency ecosystem, engaging with leadership, and building capabilities across the networks. 

“As a long standing member of the UAE leadership team,  I’ve had the privilege of working closely with Rasha El-Ghoussaini over the past 6 years and I am excited to see her take on this pivotal role as Head of Agency. Her wealth of experience and proven success in driving business growth and fostering strategic partnerships makes her the perfect person to take our Agency business to the next level” said Jake Thomas, Head of UAE at Snap Inc. in MENA.

Rasha El-Ghoussaini expressed her enthusiasm for the new role, stating, “I am honored and excited to take on the position of Head of Agency at a time when the agency landscape in the MENA region is experiencing remarkable growth and transformation. I look forward to leveraging my experience and passion for building strategic partnerships to drive continued innovation and growth across the agency ecosystem.”