Dubai, June 2023: Q Communications, an award-winning international communications agency specializing in fully integrated travel, hospitality, lifestyle, and corporate public relations and digital campaign strategies with offices in the UAE and the United Kingdom, is proud to announce the promotion of Cindy Mearini to Head of Public Relations. In her role, Mearini will spearhead client acquisition efforts and oversee the management of the experienced PR team at the agency. 

 

In her new position as Head of PR, Mearini will strive to expand Q Communications’ roster of PR clients across corporate and consumer portfolios. She will play a pivotal role in leading and developing the team of skilled PR professionals across the agency’s Dubai and Abu Dhabi offices. She will leverage her deep understanding of client needs and industry trends to develop tailored strategies that align with their goals and objectives, to deliver outstanding results across various sectors. Her focus on building strong client relationships will ensure exceptional service and the delivery of effective PR campaigns. 

Speaking on this achievement, Elsa Roodt, Managing Partner at Q Communications said, “Over the last seven years, Cindy has played a vital role in Q Communications’ growth and success. Through her hard work, dedication, passion and loyalty, she has demonstrated exceptional attention to clients’ needs and has cultivated long-lasting relationships with them. Under Cindy’s leadership, the agency has seen a transformation in its performance, both in the creative and business aspects. We wish Cindy all the best for her new role, and we can’t wait to see the new heights she takes Q Communications to.”

Mearini graduated Cum Laude with a Bachelor of Technology (BTech) Degree in Public Relations Management from Cape Peninsula University of Technology in Cape Town, South Africa. She has over a decade of experience with top PR agencies in South Africa and Dubai. She joined Q Communications in 2016 as an Account Manager and has since then managed notable campaigns, developed solid media relations, provided strategic counsel to high-profile clients across diverse industries, and has flourished in her career.

Reflecting on her new role, Mearini said, “I am excited to embrace the position of Head of PR at Q Communications. As I embark on this new journey, I am confident that, with our shared passion for excellence, Q Communications will continue to thrive as an industry leader, delivering remarkable outcomes for our valued clients.”

Q Communications’ impressive roster of PR accounts in the region include luxury hospitality brands and destinations such as SHA Wellness, Tourism Ireland, City of Dreams Mediterranean, W Dubai – The Palm, hotel groups such as Rotana Hotel Group, Hyatt Group, Radisson Hotel Group and Deutsche Hospitality, publicly listed companies such as Aldar, and local organisations such as Hala, to name a few.