Dubai, UAE, 05 December 2024 – Publicis Groupe Middle East has partnered with Dubai Culture & Arts Authority and Al Quoz Creative Zone to host a series of workshops as part of the Al Quoz Creative Entrepreneurship Forum, taking place on December 10-11 at Alserkal Avenue. This collaboration underscores Publicis Groupe’s commitment to nurturing the creative community and supporting the entrepreneurial ecosystem in Dubai.

The Groupe’s creative communications agencies: Leo Burnett, Publicis ME, Saatchi & Saatchi, and public relations agency MSL GROUP ME—will host specialised workshops aimed at helping creative entrepreneurs leverage the power of creativity to fuel their business growth. 

These sessions will provide practical tools, insights, and strategies for success over the two days: 

Day 1 – Tuesday, December 10

  • 9:15 – 10:15 AM: “It’s Personal. But It’s Not Personal” – A mindset toolkit for creatives and entrepreneurs. 

Hosted by Bana Salah, Creative Director and Aliza Siddiqi, Associate Creative Director from Publicis ME.

Equip yourself with a practical toolkit to navigate feedback, setbacks, and uncertainty with resilience, empowering your creative and professional growth.

  • 1:30 – 2:30 PM: “The Power of Founder-Led Brands”
    Hosted by Andira Raslan, Business Director and Sophia Boudjemaa, Business Director – Strategy & Insights from MSL ME.

Discover how founder-led branding fosters trust and customer loyalty. Learn to define your brand archetype, master authentic storytelling, and leverage your personality to drive business growth.

Day 2 – Wednesday, December 11

  • 10:30 – 11:30 AM: “Unlocking Consumer Truths to Drive Business Growth” 

Hosted by Gemma Sheridan, Business Director – Strategy & Insights from Leo Burnett ME. 

Gain insights into identifying and leveraging consumer truths to foster a culture of consumer-centricity and drive sustainable business growth.

  • 1:30 – 2:30 PM: “Disrupting Creativity with AI” 

Hosted by Alexandre Rodrigues, Creative Director, Megan Fowkes, Senior Art Director, and Sherif Mohamed, Art Director from Saatchi & Saatchi ME. 

Discover how AI tools can enhance the creative process—from writing and generating visuals to creating music and voiceovers—while exploring the deeper role of human ingenuity in unlocking true creativity. 

Publicis Groupe’s participation highlights its dedication to supporting the creative community, bringing industry expertise and innovation to inspire the next generation of entrepreneurs.

The Al Quoz Creative Entrepreneurship Forum is open to all and free to attend. 

Register here: https://dubaiculture.gov.ae/en/events/AlQouzForum24