Beirut media agency widens scope of work for telecoms corporation

Beirut, 7 May 2018: PHD Lebanon is celebrating its first-year anniversary with a major pitch win Huawei’s for digital portfolio. The move comes as the region looks to transform their media offering in line with the growing digital trend.

Huawei, a network client that selected PHD Lebanon for its offline media work at the end of last year, recently staged a four-way pitch for the digital remit. PHD was awarded the business based on its extensive data capabilities and regional knowledge of the brand enabling them to provide an integrated approach to the entire media account.

“Welcoming new clients is always very rewarding, but it is even more significant when it’s a result of existing relationships. These are major endorsements of the quality of the work produced so far and the value they see in the future bond,” said Maroun Hassoun, general manager of PHD Lebanon. “Being a fairly recent entrant in the market could have been a challenge, instead it has allowed us to provide a fresh perspective and this has resonated very well with clients.”

PHD opened its office in the Lebanese capital just one year ago and has since witnessed sustained growth. As well as managing local and international clients for the Levant region, the Beirut office also provides operational support for the regional network.

About PHD:

PHD is known globally as an innovator in communications planning and buying across broadcast, print, digital, mobile, social and emerging media. The network currently holds the title of Global Media Agency of the Year with Adweek and Media Network of the Year with Campaign and the Cristal Awards, as well as placing in the Gunn Report’s top 3 most awarded networks in the world for its work.

In the Middle East, the agency first opened in Dubai in 2006, followed by Abu Dhabi in 2008, Riyadh in 2010, Beirut in 2017 and, most recently, Cairo in 2018. Its philosophy of “Finding a Better Way” has proved very effective for its clients, which include Al Futtaim Group, Ferrero, Arla, Bentley, National Food Products Company, Unilever, Mashreq Bank, VW and SC Johnson. It has also contributed to PHD being named a Great Place to Work in the UAE for seven years in a row, placing third in 2018. Along with the rest of the Omnicom Media Group MENA, PHD’s sustainability practices are reported in accordance with the GRI G4 Guidelines and the accuracy of its GRI G4 Content Index has been confirmed by the Global Reporting Initiative (GRI). In 2017, PHD was named ‘Most Effective Media Office’ by MENA Effie Awards.

The PHD network is part of the Omnicom Media Group, the media services division of Omnicom Group Inc. (NYSE: OMC).