Launching a new brand into the world is a complicated process that involves a great deal of planning. John F Kennedy of Wildbore & Gibbons LLP into London looks into…
Reengineering The Volkswagen Brand
For the first time in years, Volkswagen has presented its brand strategy for the upcoming ten years in a press conference that took place at Volkswagen’s “Markenhochhaus,” signaling a brand overhaul…
Oh That Sounds Interesting! The Techniques of Brand Naming
A brilliant name is one of the core differentiators of a brand. It helps to build awareness and convey meaning and sets the stage for the brand. This becomes indisputable…
With A Wink And A Smile: Rebranding Careem
Careem, the MENA region’s leading car-hailing app unveiled a new identity marking its fourth anniversary in regional markets. The Berries interviewed Christian Eid, Careem’s VP of Marketing to get the…
Positive Video Content That Makes A Difference: Fly A “Tayarah”
Positive video content that makes a difference: Fly a “Tayarah” With an economic turmoil, a dollar on a rage, brands in Egypt are left with declining marketing and advertising budgets,…
On-Air: Branding TV Channels In The Digital Era
The TV landscape is changing, no longer defined and differentiated by its broadcast platform, as other content providers crossover into multi-platform models forcing TV to reposition itself in…