A lot has been said and written about viewability and brand safety in the world of digital display advertising over the past 5 years. When advertisers and brands started to…
The Last Brand Standing
Why having a solid “social game” is key to surviving in business Having a solid social game is becoming a determining factor for anyone earning the title of sole survivor. We…
The Gift Of Mom
Mother’s Day in the Middle East is celebrated on March 21. With mothers as its primary buyers, starting March 21, Babyshop, a leading children’s retailer in the Middle East, has…
PHD Named EMEA Media Network Of The Year
Dubai | 17 March 2019 – PHD, part of Omnicom Media Group, has been named as Campaign’s inaugural EMEA Media Network of the Year, following a year that saw the…
Competing Through Brand Experiences: Q&A With Wavelength’s Darren Coleman
The key to effective brand management is creating a positive and memorable brand experience for customers. A Brand experience is the ecosystem that exists around a brand or product, manifested in the sensations,…
Why And How I Used Artificial Intelligence To Write This Book
Throughout my career as a Creative Director and Creative Technologist, I have always been fascinated when human creativity and ingenuity meet and is then amplified by technology. We will explore…
The Rising Power of eCommerce In Boosting Brands’ Experiences: Q&A With McCann London’s Karen Crum
One of the significant business model developments encouraged by digital renaissance is the birth of digital marketplaces, professionally known as ‘eCommerce’. The rise of eCommerce came with an entire evolution…
Building Meaningful Brand-Consumer Connections With Gen Z: Q&A With JWT Gulf’s Sasan Saeidi
Say hello to Generation Z! Brands’ focus are currently shifting from millennials to GenZers, stirring a controversial dilemma on whether this consumer group is really influential or just an exaggerated…
What Retail Marketing Can Learn From Biology
In response to an increasingly cluttered communications landscape, there has been a recent undercurrent of professional marketers acknowledging the value of analogue experiences in brand marketing, which is particularly true…
Media And Entertainment Soars From 9th To 3rd Most Intimate Industry With UAE Consumers, According MBLM’s Brand Intimacy 2019 Study
YouTube places #1 in the industry above Netflix and Disney, climbing into the Top 10 Most Intimate Brands across all industries According to the largest study of brands based on…