The MEA region is one of the richest global territories when it comes to thought leadership in Branding and disruptive Brand Strategies. The Berries will bring to you the regions…
The Spark: Rebranding CNBC International’s Catalyst
With almost three decades of experience in curating the global business conversation, Catalyst is CNBC International’s in-house ad-sales commercial agency. CNBC Catalyst has partnered with Dixon Baxi to relaunch the…
Brands Who Are Doing “Good”: A Dell’s Perspective
Consumers tend to be more engaging with brands that humanize the relationship between themselves and their target audiences, hence, the need for sustainability activities for brands has been a crucial…
The Zooba Perspective: Can Food Brand A Nation ?
The world is witnessing an international food war. Countries are branding their authentic national food dishes, others are literally claiming dishes that originally belong to other less developed countries under…
Mdundo: Disrupting The Rhythm of Africa
Music in Africa, is ancient, rich and diverse, with different nations having distinct musical traditions. The Brandberries team interviewed Martin Nielsen, CEO of Mdundo, one of Africa’s up and coming mobile music…
The Launch Pad – Rocket Science and Brand Sense
Launching a new brand into the world is a complicated process that involves a great deal of planning. John F Kennedy of Wildbore & Gibbons LLP into London looks into…
Reengineering The Volkswagen Brand
For the first time in years, Volkswagen has presented its brand strategy for the upcoming ten years in a press conference that took place at Volkswagen’s “Markenhochhaus,” signaling a brand overhaul…
Oh That Sounds Interesting! The Techniques of Brand Naming
A brilliant name is one of the core differentiators of a brand. It helps to build awareness and convey meaning and sets the stage for the brand. This becomes indisputable…