Is Your Brand Relevant?: Behind The Scenes of Prophet’s China Brand Relevance Index
Relentlessly relevant brands inspire us and move us to action. They make smart, bold moves that amaze customers, push competitors out of consideration, and – at times – define entirely…
NAS Trends: An Egyptian Brand That Keeps Trending By Putting Customers In Charge
As the political scene in Egypt unraveled between the years of 2011 and 2013, the Egyptian community witnessed a huge shift, perhaps the fastest in its modern history, in public…
Brands And Fake News: An Existential Threat or a Bursting Bubble? (Part 1)
Brandstorms is a series of conversations with top experts around a controversial issue that has been stirring a debate in the brand scene. Recently, there has been an outrage among…
The Secret Sauce of Branding For The Social Good
Nonprofit organizations are likely to use their brands mainly for fundraising and generating donations, but a growing number of nonprofits are paying attention to developing a more strategic approach towards…