Tom Hardstaff Expands His Role To Include Head Of Client Partnerships At UM MENAT

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The Art And Science of Brand Valuation: Q&A With Brand Finance’s David Haigh

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Branding And The World Cup: How Nike Is Aligning With The Festival Of Football In Russia, via Brazil

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Why Future-Minded Companies Should Not Associate Their Brands With FIFA World Cup

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Retail Brands Need More Than Discounts To Build Brand Intimacy

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Volkswagen Middle East unveils ‘#100SimpleJoysOfDriving’ Campaign To Celebrate The Delights Of Getting Behind The Wheel

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